Media Kit

The Health Forum Buyers Guide has proven to be a valuable resource for association members and other industry professionals who use the Internet to locate products and services for the entire healthcare industry. This information resource uses powerful search technology that continually indexes the content of participating supplier Web sites. Users have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant results on the Web.

The Health Forum Buyers Guide also incorporates a desktop search mechanism, allowing visitors to download a free application that makes the directory accessible from the user’s computer desktop. In addition, the directory has implemented Request For Information (RFI) functionality, allowing visitors to contact suppliers with the click of a button. Both features are becoming increasingly popular among users of the Health Forum Buyers Guide and are a valuable business opportunity for suppliers to advertise in the directory.

Members of the Health Forum (Health Forum) are using the Health Forum Buyers Guide on a daily basis. But the directory isn’t limited to association members. Other healthcare professionals are using the directory as well. These industry professionals spend billions of dollars a year a year on products and services your company offers.

And when these professionals are ready to buy, they turn to the Health Forum Buyers Guide to cut through the clutter of traditional search engine results.

The Health Forum Buyers Guide has been created specifically for serious buyers of your product or service. Purchasing a listing in the directory ensures that your company’s brand and message are delivered directly to those that matter most to your business. The Health Forum is recognized as a leader in the industry. And healthcare professionals turn to the association as the informational source in the industry.

With traditional search results, your company’s listing becomes one in a million. But searching through the Health Forum Buyers Guide presents relevant search results to pre-qualified, committed buyers. Completing a listing in the directory will cost your company less advertising dollars than participating in the pay-per-click campaigns of the major search engines and delivers better results.

Your complete listing in the Health Forum Buyers Guide will feature your company logo and description, contact information and company Web site and e-mail link. The listing will be grouped into categories of your choice to enable efficient searching.

A link to the Health Forum Buyers Guide is prominently displayed on the Health Forum Web site (http://www.healthforum.com). The directory can also be found at http://healthforumbuyersguide.com.

Health Forum has a strong Internet presence. Links to the directory can also be found on the home pages of various sites, such as www.hhnmag.com, www.hhnmostwired.com, www.matmanmag.com and www.hfmmagazine.com.

Web Site Traffic
Unique visitors - 11,000 per month
Page views - 25,000 per month

The Health Forum Buyers Guide will also be distributed as a CD application at the Hospitals & Health Networks Leadership Summit, held July 24-26, 2008 at the Manchester Grand Hyatt in San Diego, CA. The show is expected to draw over 1,500 attendees.

The following rates reflect an annual pricing structure. Your company’s listing appears in the Health Forum Buyers Guide year-round.

Logo guidelines: Your company's logo will appear as part of the completed listing. Logos will be published at 338 pixels x 168 pixels. For best quality, logos should be submitted as JPEGs in RGB format. File size should not exceed 15k.

Video guidelines: Your video(s) will launch from a video icon placed on your Enhanced Listing. Videos should be less than 10 minutes and can be submitted in the following formats: .avi (Audio Video Interleave), .mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File) .mpg (MPEG Video File), .qt (Apple QuickTime Movie), .rm (Real Media File), .swf (Macromedia Flash Movie), .wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels.

Banner ads: Whether you use our no-cost creative services department or create your own banner ad, a consultation phone call will be conducted. The preferred format for all banner ad submissions is JPEG or GIF with a file size not exceeding 25k.

Banner ads must be 468 pixels x 60 pixels.

For more information about graphic specifications, please contact your sales representative.

The Health Forum provides communications, information, education and research products and services that advance leadership for health. These services empower health care providers, suppliers, payers and consumers with new knowledge and learning toward the advancement of organizational leadership, market leadership, clinical and medical leadership and community leadership. The Health Forum was created in the fall of 1998 through the union of The Healthcare Forum and the American Hospital Association's publishing and data and information subsidiaries.

To enhance the capacity of health care leaders to improve community health and business performance.

For additional information, call (972) 402-7000, or e-mail us at aha@multiview.com.